The Corporate Cave Man

Another corporate tale...

Let’s tell the story of Grunf, the corporate cave man.

We can not pronounce his actual name, to be fair. So we tried to reproduce the sound of “Grunf” as we heard it today: Grunf.

Grunf was born in a much less fortunate period than we did, at the age of the chipped stone, or paleolithic. He was one of the first humans to walk on the face of the Earth. We could say that Grunf worked as an entrepreneur: if he did not work, he would die from starvation. Another equally valid point of view is that Grunf worked for Mother Nature. In any case, we can say that Grunf worked in a kind of cooperative with his peers.

Grunf and his peers had only two possible career choices: one, being a hunter and collector (at the same time, since this specialization would only emerge a few thousand years later during an upsizing) or be eaten by some wild beast.

Unlike these days, Grunf, who worked as a hunter and collector, did everything at reach to avoid being promoted to the other available position. Alas, in moments of desperation, Grunf sometimes promoted his colleagues, trying hard to hold his current position.

Grunf’s biggest boss was wild nature and his physiological needs. Aside from not giving a thing for his career, these bosses charged Grunf every day. They did not provide a career plan, much less they took into account Grunf’s success story: every day Grunf started from scratch and a very curious thing that still holds true from that time to this: if Grunf were to be too successful, Grunf would gain weight and be promoted, because he would be very, very appetizing to wild beasts.

One of the many Stakeholders of Grunf.

Besides all this, Grunf also had very little leisure. Grunf had to work every day, without weekends, the whole time, because even a lunch break could mean being promoted. Neither sick Grunf was let quiet: if he got sick, he would be promoted even faster.

Grunf suffered. No night rest. On the contrary: Grunf had worked all day and had yet to sleep with only one eye each time, for promotion was always imminent. Even if he relied on his peers, Grunf preferred to be more hands-on and take care of his own existence.

Despite all this, Grunf persevered. He had fertile offspring and performed with mastery the only existing function that guaranteed many years in the service. From the time of his birth until his death, a date we do not know exactly.

Grunf and You
About rftafas 183 Articles
Ricardo F. Tafas Jr graduated in Electrical Engineering at UFRGS with focus on Digital Systems and achieved his Masters also in Electrical Engineering on Telecomunications Network Management. He also author of "Autodesenvolvimento para Desenvolvedores (Self-development for developers). Ricardo has +10 years experience on R&D Management and +13 years on Embedded Eystem Development. His interest lay on Applied Strategic HR, Innovation Management and Embedded Technology as a differentiator and also on High Performance Digital Systems and FPGAs. Actually, he is editor and writer for “Repositório” blog (, editorial board member at Embarcados ( and he is Management and Innovation Specialist at Repo Dinâmica - Aceleradora de Produtos.
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